How PMI Lafayette Adds 15–50 Doors Per Direct‑Mail Campaign Using Rescover

Industry

Real Estate

Challenge

Prior to adopting Rescover, PMI Lafayette faced significant barriers to scaling its property management portfolio. The process of compiling comprehensive owner lists was manual and time-intensive, requiring nearly a month to assemble data that often lacked accuracy—especially in identifying high-value, multi-door property owners. This inefficiency limited the scope, precision, and predictability of direct mail campaigns, constraining the company's ability to systematically target and acquire portfolio-scale owners in a competitive real estate market.

Results

Rescover transformed PMI Lafayette’s direct mail strategy by enabling the instant creation of accurate, targeted lists of multi-door property owners. This innovation empowered the team to execute disciplined, multi-touch direct mail campaigns that consistently convert at a high rate. As a result, PMI Lafayette now acquires 15–50 new doors per campaign—at a cost of just $34–$113 per door—while reducing campaign setup time from weeks to minutes and dramatically increasing ROI, efficiency, and portfolio growth potential.

Products Utilized

Portfolio Finder, Property Suite Pro

www.pmilafayette.com

$74

Avg Cost per Door Acquired

1.7%

Owner Conversion Rate

AVG Return on Investment

15-50

Doors Added per Campaign

“Before Rescover, creating my direct mail list took nearly a month—and I still couldn’t confirm who actually owned multiple properties. Now it takes minutes, and I know every name on my list controls three or more doors. That precision has made my campaigns far more successful.”

Wendy Yuill

Owner, PMI Lafayette

“Sweat equity still gives the best return. Automation helps you stay consistent—but a real handwritten envelope in the mail still wins every time.”

Wendy Yuill

Owner, PMI Lafayette

About the Customer

PMI Lafayette is a professional property management company led by Wendy Yuill in Lafayette, Indiana. A longtime PMI franchisee, Wendy manages a growing portfolio of single-family and small multifamily homes. Her office combines rigorous operational systems with high-touch client service, earning a reputation for responsiveness, reliability, and results.

The Challenge

Like many property managers, PMI Lafayette relied on manual list building for direct-mail outreach—cross-referencing tax rolls, public records, and spreadsheets to find property owners. The process often took four weeks or more, yet still couldn’t identify which owners had multiple properties. Without reliable targeting, Wendy’s direct-mail results were inconsistent and labor-intensive.

The Solution

After adopting Rescover, Wendy was able to generate a clean, up-to-date list of 300 multi-door owners in minutes. Each campaign included seven personalized letters mailed every two weeks in colored-ink, handwritten envelopes. She mailed on Mondays so most pieces arrived on Thursdays or Fridays—when owners were most receptive. By tracking responses, she gradually reduced her active list from 300 to ~175 as recipients responded or opted out.

Rescover’s precision targeting and automation features made it easy to focus on owners with three or more doors, while the Autopilot tool allowed her CRM to queue 25 new leads weekly for future campaigns. The result: consistent, personal outreach without the month-long prep work.

The Results

Each seven-touch campaign cost roughly $1,700 all-in (postage, envelopes, paper). That investment regularly yielded 15 to 50 new doors, an exceptional return on spend. Most inquiries arrived around letter #4, proving the power of consistency.

Beyond lead generation, Rescover saved weeks of manual research time and allowed Wendy to scale her proven direct-mail system. By pairing automation with a personal touch, PMI Lafayette has maintained one of the lowest owner-attrition rates in the PMI network—demonstrating that high-tech targeting and human-level sincerity can coexist.